March 27, 17
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5 Killer Instagram Marketing Strategies You Need to Know

Ignore Instagram at your own peril. Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day. People are engaging with Instagram posts on levels unparalleled by any other social network. According toForrester research, Instagram user interactions with brands is ... Read More »

6 Ways Snapchat Plans to Revolutionize Digital Advertising

“These are the kinds of questions I hate, dude.” That’s what Snapchat co-founder and CEO Evan Spiegel told Bloomberg Business when asked about his long-term vision for the company. Spiegel, just 24, has been notoriously secretive about his plans for Snapchat, which is valued at around $15 billion. However, despite his elusive answer, Spiegel used the rare interview to reveal ... Read More »

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. ... Read More »