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Author Archives: abirmajumder

What’s Happening At Google I/O 2015

The Google developer conference, Google I/O, is underway in San Francisco, featuring a lineup of design-focused content for developers and designers. Today is rounding out to be a showstopper, from Google Maps Offline to the Google Now enhancements and Apple Pay rival Android Pay. We swept the interweb to provide the best updates and news from the conference. Check out the ... Read More »

Use Social Media To Reach The Right Audience For Your Business

As a marketer, understand what your peers are doing on various social media platforms to maximize your business results. Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took ... Read More »

How to Beat the Newest Facebook Algorithm Change

On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. With the new algorithm, Facebook will try even harder to show usersa good mix of relevant and trending content from friends/family and the brand pages they follow. They’ll show you more posts they assume you ... Read More »

5 Ways to Improve Your Facebook Organic Reach

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. How to Track Your Organic Traffic To ... Read More »

7 Split Testing Myths That Ruin Your Tests

This confession has been a long time coming: I love split testing and conversion rate optimization. There… I said it! These two practices have been the main focal point of my entire professional career! In this post you are going to read a lot of things that might make it look like I hate split testing (I don’t!). It is ... Read More »

5 Killer Instagram Marketing Strategies You Need to Know

Ignore Instagram at your own peril. Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day. People are engaging with Instagram posts on levels unparalleled by any other social network. According toForrester research, Instagram user interactions with brands is ... Read More »

6 Ways Snapchat Plans to Revolutionize Digital Advertising

“These are the kinds of questions I hate, dude.” That’s what Snapchat co-founder and CEO Evan Spiegel told Bloomberg Business when asked about his long-term vision for the company. Spiegel, just 24, has been notoriously secretive about his plans for Snapchat, which is valued at around $15 billion. However, despite his elusive answer, Spiegel used the rare interview to reveal ... Read More »

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. ... Read More »